What can be done to tackle inequality in the coffee industry?
Tackling inequality in coffee requires that roasters move past marketing slogans and into intentional sourcing. For us, that means directing trade specifically toward women-led farms.
By providing the financial backing necessary to access the international market, we aren’t just ‘helping’ – we’re ensuring that exceptional coffee, which has historically been overlooked, gets the premium it deserves.
For many of these women, this is the first time they reach the international market, putting their excellent work on the radar of the wider specialty coffee community and bringing more potential buyers to their coffee.
So for the entirety of March 2026, 100% of our core range will be coffee grown by women or gender-equity groups. That’s an estimated 45,000kg of coffee grown on more than 20 woman-run farms.
Moving past this, a minimum of 50% of Pact coffee will be sourced from women or gender-equity groups – we believe it’s only through our sourcing strategy, and our financial backing, that we can work towards a truly equal coffee industry.