Now’s your chance: Ask our farmers anything!

Posted on Posted in Origin stories
Will and Stephen are off to Brazil

We take a lot of pride in being a direct trade company, which is why we’re so excited to announce that next week our Head of Coffee, Will, and our Founder, Stephen, set off on Pact’s latest coffee-sourcing trip to Brazil.

The pair will be covering the Minas Gerais region (it’s near São Paulo) and visiting about ten farms in their whirlwind tour. They’ll be catching up with some farmers, tasting the latest harvests, as well as seeing how they process, store and prepare the coffee.

The people behind the beans

One of the stops in Brazil will be at Marcus Carvalho’s Sitio Chapada. You might remember that we sold it earlier in the year? And, just between us, there’s another batch coming up in the next week or so!

Developing these direct trade relationships with fantastic farmers, like Marcus, and paying them for the quality of their product is the best part of our job. When Pact started in 2012 we were too small to direct trade, but we are now reaching a size where we can buy enough green coffee to justify managing the whole supply chain from harvest to home.

This makes the journey from bean to cup more transparent and we can make sure we know all our farmers are being paid fairly – rather than relying on middlemen who take cuts along the way.

Direct trade is a complex issue (due to the sheer scale of the coffee industry worldwide) and one we addressed in our blog post last year. Basically, it explained why we don’t use the Fairtrade auditing system. Instead we go for the best quality, committing to pay at least 25% more than the Fairtrade price every time (last year we averaged 51% more). We also work together with farmers to help them get more of their crop up to this high standard that tastes so good.

Will Notcules Farm Coffee Bag
This is where you come into it…

We thought you might have some questions about direct trade and our farmers. So, in order to answer them as best we can, we thought we’d give you the opportunity to speak with our farmers directly.

Use the comments section below to ask our farmers anything you’d like (like, how their coffee is grown, how they make a living from their crop, or even, most importantly, what football team they follow). We’ll be posting stories from their visit and answers to your questions over the next couple of weeks!


28 thoughts on “Now’s your chance: Ask our farmers anything!

    1. Thanks for your question. We’ll be asking the farmers directly and posting the answers in a few weeks. Be sure to keep an eye out!

  1. Can non-coffee buyers/importers visit the farms purely out of interest if in the region, or more so to volunteer their time when travelling?

    1. Thanks for your question. We’ll be asking the farmers directly and posting the answers in a few weeks. Be sure to keep an eye out!

    1. Thanks for your question. Will and Stephen will be passing it on to the farmers when they visit. Be sure to keep an eye out for the answers.

  2. I’d like to ask the farmers what proportion of their business PACT coffee is; and how they experience PACT as a buyer compared to other buyers. I’m also interested in what the trends are over the next few years – is the price of coffee stable or are they concerned it might change?

    1. Hi Andrew
      That’s a really great question and I’m sure it’s something we would like to know too! Thank you.

  3. My question is: What is your favourite food recipe after a hard days work? Can you share I with us please?

  4. I would be interested how the farmers manage to balance sustainability for themselves and their livelihoods with environmental pressures like deforestation and biodiversity

  5. Maybe an odd question. As well as farming the seeds/beans, is anything done with the coffee cherry that also grows on the plant? Is it edible and if so, what does it taste like?

    1. Sorry, I’ll rephrase this – haven’t had a coffee today:

      “Maybe an odd question. As well as farming for the seeds/beans, is anything else done with the coffee cherry, other than for roasting and drinking purposes? Is it edible and if so, what does it taste like?

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