High on the rooftops of Hoxton in East London, a band of genuine coffee aficionados have been toiling away and now – after months of hard work – the fruits of their labour have paid off.
Eyelet St. Pierre and Farron Dax (known as FD) are leading an ambitious scheme; repurposing London’s desolate rooftops to grow and process world-class coffees. We’re excited to announce that, after uncovering the perfect varietal whilst on a visit to Brazil, they have succeeded in producing the UK’s first ever local coffee; The High-Top Vinyl Blend.
“When we started out we were totally povo. But we’ve been lucky to get funding from some private investors,” Eyelet explained when the pair popped into Pact HQ last week. “Our lead investor runs a creative space in Hackney – he was super keen to get involved as soon as we got him clued up. We’re all about embracing the vitality of the city and what it means to be a human in the UK today, and capturing that special energy in bean form. I mean that’s never been done before. It’s cray cray.” Eyelet has a contagious kind of enthusiasm for coffee that is set off perfectly by FD’s quiet depth and intensity. In fact FD didn’t really say much during his visit to Pact HQ. He was mostly doodling in his Moleskine.
“So anyway,” Eyelet continued “word spread and we were approached by fashion designers, food photographers, fixie bloggers and stuff who wanted to invest. Our investors are inspirational makers, you know? All FOMO, all YOLO. And who doesn’t love coffee?”
He’s right. And who wouldn’t love their coffee? In terms of flavour it’s totes amazeballs. According to FD’s tasting notes it as carries a complex cigar tobacco ambience, banterish epicentres and fennel citrus notes.
Their critics, however, were less impressed, one going so far as to tweet “riiiight.”
When asked about where exactly the coffee is grown, a twinkle creeps in FD’s eyes. “Right up on the roof!” exclaims Eyelet. “A totally sad space that’s been given a new lease of like, life. One of the most awesome areas of the plantation is actually above this cat cafe. The cats are allowed to roam around up there, doing their business etc. (LOL) and it really adds to the depth of the flavour. Totally organic. And so immensely inspiring.”
We couldn’t help but wonder, if the plantation is spread across a number of rooftops, isn’t it a bit of a nightmare for growers? “Totally. 100% nightmare.” Eyelet confirmed “We grow our coffee 24 metres above sea level, so climbing all those stairs is cream-crackering, we – and the rest of the growers and pickers – just have to make sure we wear sensible clothes and shoes and stuff. High-tops are massively imperative for supporting your arches on the stairs.”
So there we have it, a coffee grown here in the heart of London by serious coffee lovers who weren’t afraid to take a risk. We think it’s a risk that’s paid off, but why not try it for yourself by making The High-Top Vinyl Blend your next coffee?