I launched YourGrind (as it was originally called) back in October, and would like to update you all on what’s been happening, our objectives and a little of what we have planned. After all, we’re doing it all for you!
A little Background
Two passions have been constant in my life; startups and coffee. I never appreciated how clichéd that is until I typed it this morning! Running my last business was a wonderful experience but when it came to planning the next I had one objective – work with a product that I love so much that it couldn’t feel like work. Coffee was the only real option.
What’s the point!?
The coffee industry in the UK needs some work. 77% of coffee drunk at home is instant. WTF!? The ‘real’ coffee sold in supermarkets is, by and large, dreadful. I could write a book on the reasons but the summary is probably familiar– the drive for lower costs has lead to aggressive production methods and poorer quality. Plantations, nitrogen purging, omni-grinding and months in storage have all stripped coffee of it’s beauty. Fortunately it doesn’t bare any resemblance whatsoever to horse meat…
So how can you help?
Our business is expanding fast, and it is my responsibility to ensure that you guys are steering the ship. What does that mean? You can contact me any time, or any of our growing team. If there’s anything you’d like us to start doing (or stop, for that matter) let us know. Want a broader range of coffee? Or fewer options? Decaf? Green? Email me or tweet us any time. Want to come and say hi? Our office is in Bermondsey, the coffee is exceptional and we’d love to meet you. We’re redesigning the site, adding loads of great new features and designing mobile apps at the moment and I’m certain you could help.
In the meantime, I’m here to help.